(CN)
LETCHATER意为“Let's chatter (来闲聊)”，源于潮汕话“来食茶”，这亦是潮汕人民的待客之道。
然而潮汕习俗的繁琐让越来越多的人感觉到疲惫甚至望而生畏。
【LECHATER来食茶】提倡【好事轻松办，好运轻松来】，希望让人们更轻松地享受喜事带来的快乐，而不会因为复杂的过程而头疼。
【来食茶糖饼铺】是一个传统品牌升级项目，以糖饼铺的文化属性作为切入点，简化繁琐的传统礼俗，以吸引更多年轻消费者。
(EN)
LETCHATER source from the Teochew dialect “Come to tea and let's chatter", which is the Teochew way of hospitality.
However, the Teochew national etiquette is too fussy for more and more people to accept.
The slogan【Things Easy Go, Luck Easy Come】calls people to enjoy the happy event
rather than get annoyed with the fussy process.
【LECHATER】is a conventional brand refreshing project, based on the cultural attributes of the shop,
we simplifying the fussy national etiquette to attract more young customers.
by Dycha Lo（2022-2023）
创作者：羅大茶
创作时间：2022-2023
